ENDLESS : International Journal of Future Studies
Vol. 5 No. 3 (2022): ENDLESS : International Journal of Future Studies

Digital Marketing Analysis in the Hospitality Industry: Big Data Optimization

Vebry Haryati Lubis (STIKES Ichsan Medical Centre, Indonesia)
Ofi Hidayat (Universitas Teknologi Sumbawa, Indonesia)
Sony Tian Dhora (Universitas Lampung, Indonesia)
Asnawati (Universitas Mulawarman, Indonesia)
Rudy Effendi Listiyanto (Universitas Pelita Bangsa, Indonesia)

Article Info

Publish Date
22 Dec 2022

Abstract

This research analyzes digital marketing strategies in the tourism industry by optimizing Big Data. The methodology used is descriptive with a qualitative approach because the work is based on collecting existing information from other research work related to the problem of using digital marketing in the hospitality industry. Initially, the theoretical and conceptual basis of digital marketing, the tools it operates, and the concept of using Big data. Likewise, the changes generated by the hospitality industry, the new digital marketing strategies used by the hospitality industry with optimization of Big data, and how they affect their operations are analyzed. Finally, the benefits generated by the hospitality industry with the correct use of digital marketing strategies will be revealed, as it has been found that the results of using Big Data are profitable for business operations.

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Journal Info
ENDLESS : International Journal of Future Studies
Website

Abbrev

endless

Publisher

Global Writing Academica Researching and Publishing

Subject

Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

Description

Focus & Scope ENDLESS: International Journal of Futures Studies is a globally-oriented, trans-disciplinary refereed journal. Its mission is to develop high-quality, future-oriented research and thinking, based on the evolving knowledge base of Futures Studies / Foresight. The Journal’s approach ...