Human Capital Development
Vol 10 No 1 (2023): Human Capital Development

Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran Padang Sederhana Cakung

Malvin Raffy Oscar (Universitas Asa Indonesia)
Rully Arifiansyah (Universitas Asa Indonesia)

Article Info

Publish Date
28 Apr 2023

Abstract

This study aims to investigate the impact of service quality, product quality, and price perceptions on customer satisfaction at the Simple Padang Restaurant in Cakung. Sampling was carried out using a purposive sampling technique and involved 100 respondents. Hypothesis testing is done by applying path analysis using SPSS software. The results showed that service quality has a positive and significant impact on customer satisfaction; product quality has a significant influence on customer satisfaction; and price perceptions have a positive and significant influence on customer satisfaction.

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Journal Info
Human Capital Development
Website

Abbrev

hcd

Publisher

Universitas Asa Indonesia

Subject

Other

Description

Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen ...