International Journal of Review Management Business and Entrepreneurship (RMBE)
Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)

Analysis of the Effect of Service Quality on Customer Loyalty with Customer Satisfaction as a Mediator at Kos X in Sidoarjo

Aini Intan Permatasari (Graha Sakinah Syariah)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to test the effect of service quality on customer loyalty with the variable of customer satisfaction mediation at boarding house X in Sidoarjo. This study uses quantitative methods using SmartPLS for data processing. The number of respondents in this study was 122 boarding house tenants selected using the purposive sampling method. The results showed that service quality affects customer satisfaction, service quality affects customer loyalty, customer satisfaction affects customer loyalty, and customer satisfaction has an effect on mediating service quality on customer loyalty.

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Journal Info
International Journal of Review Management Business and Entrepreneurship (RMBE)
Website

Abbrev

RMBE

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance

Description

International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and ...