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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
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The Influence of Total Rewards Approach to Employees Sales Performance in Bersatu Sukses Group Gofelin Steifi Karundeng; Damelina Basauli Tambunan
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1941

Abstract

This study aims to analyze whether the six aspects of total rewards approach – performance and career management, quality work environment, work and/or home integration, base pay, benefits, and contingency pay – affect employees’ sales performance. This research uses the population of Bersatu Sukses Group sales marketers with total of 105 people. Purposive sampling method was used for this research through simple random sampling technique, which led to a sample size of 83. This research used multiple regression to analyze the measure of relationship between the variables. Based on the results of the analysis, total rewards approach – performance and career management, quality work environment, work and/or home integration, base pay, benefits, and contingency pay – have significant and positive effects to employees’ sales performance at Bersatu Sukses Group. Work and/or home integration also proved to have the greatest impact of the six variables to employee’s sales performance with its heightened productivity brought by the variable as the most favored indicator by the average of the respondents. Furthermore, from the six total rewards approach, benefits and contingency pay are two variables with the least influence on employees’ performance in sales of Bersatu Sukses Group.
The Effect of Leadership, Motivation, and Discipline On Employee Performance in The Banglen Layer Farming Industry in The Province in Yogyakarta Vica Saputro; Tina Melinda
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1945

Abstract

This research is done to find out the effect of leadership, motivation and discipline on employees’ performance in Banglen layer chicken farm in Yogyakarta province. The research method uses quantitative method in which data is obtained by distributing to all of Banglen Farming Chicken employees in Yogyakarta province offline questionnaires. The sample in this research uses saturation method, so this research uses 52 of all Banglen Farming employees as the respondents. The benchmark that is used to evaluate this research on questionnaire uses Likert scale. The test that is used in this research data analysis uses SPSS (Statistical Product and Service Solution) software. Based on the result of data analysis in this research, shows that leadership variable (X1) has significant value as 0.007 and T calculation of 2.826 on employees’ performance variable (Y), so be stated affects significant. Motivation variable (X2) has significant value of 0.008 and t calculation of 2.766 on the employees’ performance variable (Y) so be stated affects significant. Discipline variable (X3) has significant value as 0.068 and t calculation of 1.865 on the employees’ performance variable (Y).
The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table Angelyn Angelyn; David Sukardi Kodrat
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1946

Abstract

Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the effect of social media marketing on purchasing decisions with brand awareness as mediation on Haroo Table. The population in this research is 112 people who following Haroo Table's Instagram and make transaction at least once. The sample that is taken for this research is 88 respondents with purposive sampling method and Slovin. Primary data collection technique is like questionnaires with Likert Scale and secondary data is like internal company data, competitor data and related literature. Data analysis technique uses SEM-PLS. Based on the results of the analysis, it is found that (1) social media marketing has a significant positive effect on Haroo Table brand awareness, (2) social media marketing has a significant positive influence on Haroo Table’s purchase decisions, (3) brand awareness has a significant positive influence on Haroo Table’s purchase decisions and (4) brand awareness can mediate the effect of social media marketing on Haroo Table’s purchase decision.
Factor Analysis to Form Customer Satisfaction on Building Material Retail Alvin Livano; Eric Harianto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1947

Abstract

This study aims to determine the factors that shape consumer satisfaction that focuses on retailed building materials. In this study, the case raised is based on retail business UD Semeru (UDS) in Surabaya. There are 27 variables used as factors that are assumed to form consumer satisfaction. The results of this study will be used by UDS to develop a strategic framework that shapes the success of UDS. This research will be based on quantitative research, and uses 71 people as samples. The analytical method that is used is exploratory factor analysis (EFA) by interpreting the data in SPSS application. The results of this study show that tangible factors are the main factor that forms UDS’s customer satisfaction, and the intangible factors show a supporting factor that forms UDS customer satisfaction.
The Effect of Service Quality, Price, and Brand Image on Purchasing Desicions of Moslem Wedding Equipment Service Badik Anna Baroroh; J.E. Sutanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1948

Abstract

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for krar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public.
Entrepreneurship Learning Analysis on The Interest Entrepreneur Trough Subjective Norm and Attitudes in Students Of Economic Faculty Economy UNPAZ Jose da Silva
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2401

Abstract

This study aims to determine the effect of the interested entrepreneur to entrepreneur learning through subjective norms and attitudes on Unpaz Students of the Faculty of Economics. The method used in this research is a quantitative method by using Structural Equation Modeling (SEM) AMOS. The sample used in this study were students UNPAZ Faculty of Economics majoring in Accounting, Management, and Banking totaling 187 students. This research data collection methods by using a questionnaire with Likert scale. The results of this study are entrepreneurial learning, subjective norms, attitude to entrepreneurs have a significant and positive influence on entrepreneurs’ intention. Meanwhile, entrepreneurial learning also has a significant and positive effect on the subjective norm. Four variables showed Da Paz implication that the University should provide an opportunity to the students a lot of activity in the field, sharing with colleagues who merged his business. Students are taught to try to learn the business from the communities around and from an entrepreneurial family background, always creative and read a great opportunity to succeed and never give up until achieving success
The Design Canvas Platform on the Arena-O Startup Venture Muhammad Nuraga Lazuardy Ramadhan
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2414

Abstract

This study aims to plan a suitable business model using the Platform Design Canvas for the Arena-O Startup business. This study uses a qualitative method. Data collection was carried out by in-depth interviews and documentation study. The informants in this study represent the respective actors of the platform business, namely producers, consumers, and platform owners. The results of this study describe the business model of a sports field reservation startup called Arena-O, which is detailed using thirteen blocks on the Platform Design Canvas. Thus, thirteen blocks in this reseacrh are platform owners, stakeholder platforms, enabling services, empowering services, other services, core value proposition, ancillary value proposition, infrastructure and core components, transactions, channels & contexts, partners, peers producers, peers consumers. This research can find out the visualization of Arena-O's business processes from upstream to downstream. Then from these results, the managerial implications of Enabling Services, Other Services, and Partners indicators can be applied to Arena-O so that it can develop.
The Influence of Cultural Factors, Social Factors, and Personal Factors against Customer Purchase Decisions in Using Wedding Services Organizer in Surabaya Rachmat Santosa
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2415

Abstract

Wedding organizer services are needed and sought to help resolve problems owned by the prospective bride and groom. This study aims to examine and analyze cultural factors, social factors and personal factors as variables that influence customer purchasing decisions in using wedding organizer services in Surabaya. This type of research is quantitative, the sampling technique used is purposive sampling in the form of a number questionnaire where the population is unknown. By using the criteria of respondents who are married and the age of marriage that runs a maximum of 5 (five) years and uses the services of a wedding organizer. A sample of 97 respondents was obtained from the calculation of the formula unknown population. The results obtained that cultural factors have a positive and significant influence on purchasing decisions. But social factors and personal factors partially do not significantly influence the purchase decision. So business managers must improve their outlook on finding clients and improving the quality of services so that customers are easier to choose these services.
Designing the Concept of Good Corporate Governance in Family Company: (Case Study at CV. XYZ AMDK Company) Fariz Achmad Ayuba
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2416

Abstract

This research aims to design the principles of Good Corporate Governance in the bottled mineral water manufacturing company CV. XYZ. This company is a purely family company, which is one hundred percent family owned. This study uses a qualitative method with a case study approach. Data collection using interviews and documentation. Researchers interviewed the passive committee, directors, deputy directors, and Ciputra University lecturers as experts. After getting the data through interviews, the data were analyzed by examining data from various sources, after which the data was reduced, categorized, data validity and drawing conclusions. Testing the validity of the data using source triangulation. The result of this research shows that the company has indirectly implemented the concept of Good Corporate Governance such as transparency, responsibility, independence, and fairness. However, only the principle of Accountability has not been implemented, because the company has so far not had a clear organizational structure and no formal written policies and SOPs.
Effect of Need, Easy, and Trust on the Intensity of Using the Mobile Health Application to Conduct a Laboratoty Examination: (Case Study on Pramita Lab Surabaya Patients) Mochammad Baihaqi; Denpharanto Agung Krisprimandoyo
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2417

Abstract

This study aims to analyze the influence of need, convenience and trust on the intensity of using the mobile health application to perform laboratory examinations on Pramita Lab Surabaya patients. This research is important because the intensity of the use of the mobile health application is influenced by the needs, convenience and trust of patients in the mobile health application. The sample in this study were all 108patients using the mobile health application at Pramita Lab Surabaya. The research design used is quantitative research with a descriptive approach with an emphasis on theory testing through measurement of research variables through distributing research questionnaires. The distribution of research questionnaires was carried out using probability sampling techniques. The analysis technique in this study is to use multiple linear regression analysis with the help of SPSS 20.0 software. The results showed that the variables of need, convenience and trust had a positive and significant effect simultaneously on the intensity of using the mobile health application in patients at Pramita Lab Surabaya. The result also show that there is a positive and significant influence on the need, convenience and trust on the intensity of using the mobile health application by patients at Pramita Lab Surabaya.

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