International Journal of Review Management Business and Entrepreneurship (RMBE)
Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)

The Effect of Customer Relationship Management on Customer Retention at KMU Gresik Eye Clinic

M. Azzam Rabbani (Eyelink Grup)

Article Info

Publish Date
17 Dec 2022

Abstract

Knowing and analyzing customer engagement, customer bonding and customer satisfaction on customer retention at the KMU eye clinic. This research was conducted using a quantitative research method approach. The population in this study was the KMU Mata Utama Clinic Customers as many as 350 people, this number was obtained from the five research indicators multiplied by five. The sample in this study were 93 respondents. By using Multiple Linear Regression Analysis. The results showed that Customer Engagement has no significant effect on Customer Retention, Bonding Customer has no significant on Customer Retention and Customer Satisfaction has an effect on Customer Retention.

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Journal Info
International Journal of Review Management Business and Entrepreneurship (RMBE)
Website

Abbrev

RMBE

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance

Description

International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and ...