International Journal of Review Management Business and Entrepreneurship (RMBE)
Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)

The Influence of Promotions and Prices on The Purchase Decision of Mie Setan Noodle and Dimsum Gresik Products In The Future Covid-19 Pandemic

Arka Atyanto (CV. Dorang Hokky Jaya)

Article Info

Publish Date
25 Nov 2023

Abstract

Mie Setan Gresik is one of the businesses affected by the COVID-19 pandemic. Mie Setan Gresik is engaged in food and baverage which sells various food and drinks, especially noodle dishes. The purpose of this study is to determine whether promotion and prices can influence consumer purchasing decisions during the Covid-19 pandemic. This study used quantitative with a sampling formula using purposive sampling. The results of this study are that prices and promotions can influence consumer purchasing decisions during the Covid-19 pandemic. This is indicated by the T-Test on the prices and promotions variables with values of 0.00 < 0.05.

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Journal Info
International Journal of Review Management Business and Entrepreneurship (RMBE)
Website

Abbrev

RMBE

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance

Description

International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and ...