Jurnal Salingka Nagari
Vol 2 No 2 (2023): Jurnal Salingka Nagari

Pengaruh Customer Engagement Terhadap Brand Loyalty Pada Pengguna Maxim Di Kota Padang

Nita Alida Sari Hasibuan (Unknown)
Rose Rahmidani (Unknown)

Article Info

Publish Date
04 Dec 2023

Abstract

The purpose of this study is to determine the impact of customer retention on the brand loyalty of Maxim users in the city of Padang. The type of research applied is causal research. The study population was Padang City residents who had used Maxim at least 2 times in the past month. In determining the sample size, the researchers used the Cochran formula, with a total sample size of 97. In this study using a targeted sampling technique, the data used were raw data types generated by distributing questionnaires to residents of Padang city according to predetermined criteria. Using path analysis of SPSS 22 as the analysis method, the results show that customer participation has a significant positive impact on brand loyalty

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Salingka Nagari
Website

Abbrev

jsn

Publisher

Universitas Negeri Padang

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Salingka Nagari e-ISSN: 2962-9764 (Elektronik) bertujuan untuk menyebarluaskan pemikiran konseptual, gagasan dan hasil penelitian yang telah dicapai di bidang pengabdian masyarakat, ilmu sosial dan ilmu pendidikan serta bidang terkait lainnya yang diterbitkan oleh Universitas Negeri Padang. ...