IEB: Journal of Islamic Economics and Business
Vol 1 No 2 (2022): Volume 1 Nomor 2 Oktober 2022, IEB: Journal of Islamic Economics and Business

Marketing Communication Strategy To Attract Prospective Customer Investment PT IBF Surabaya Branch

Maria Vanessa Laurita (Universitas Katolik Darma Cendika Surabaya)
Citra Anggraini Tresyanto (Universitas Katolik Darma)

Article Info

Publish Date
27 Oct 2022

Abstract

This study aims to determine the marketing communication strategy of PT IBF Surabaya Branch in attracting investment interest in prospective customers and the problems in implementing marketing communication strategy. This research was conducted with as qualitative descriptive with data collection techniques using interviews and observation. The result showed that the most superior marketing communication strategy by PT IBF was the marketing mix (7p) combined with the marketing process and can maximize personal selling before compiling messages to be conveyed to customers regarding products, transaction processes using the Meta Trader 4 application and basic methods. Advertising methods are in accordance with the current situation which use social media a lot with company information and testimonials become easier to attract the attetion of customers

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Journal Info
IEB: Journal of Islamic Economics and Business
Website

Abbrev

IEB

Publisher

Universitas Islam Negeri Raden Fatah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Articles that can be published in the Journal are articles from empirical research (quantitative or qualitative approaches), literature studies, or taught studies that are seen as contributing to the development of Islamic Economics and Business, especially with the theme of Islamic Economy, Halal ...