West Science Interdisciplinary Studies
Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies

Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta

Bekti Setiadi (Sekolah Tinggi Penerbangan Aviasi)
Rahmi Setiawati (Vokasi UI, Produksi Media)
Margareta Manalu (Vokasi Universitas Indonesia)
Rizki Dewantara (Institut Teknologi Bisnis Dan Kesehatan Bhakti Putra Bangsa Indonesia)
Arnes Yuli Vandika (Universitas Bandar Lampung)

Article Info

Publish Date
30 Jul 2024

Abstract

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

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Journal Info
West Science Interdisciplinary Studies
Website

Abbrev

wsis

Publisher

Westscience Press

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information ...