Jurnal Pengabdian Kepada Masyarakat
Vol. 9 No. 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022

PENTINGNYA WADAH DAN SARANA PEMASARAN PRODUK GUNA PENINGKATAN EKSISTENSI UMKM

Bunyamin (STIE Malangkucecwara)
Siti Munfaqiroh (STIE Malangkucecwara)
Darti Djuharni (STIE Malangkucecwara)
Enggar Nursasi (STIE Malangkucecwara)
Tutik Arniati (STIE Malangkucecwara)
Istutik (STIE Malangkucecwara)
Syerly Hesti Erawati (STIE Malangkucecwara)
Muniroh (STIE Malangkucecwara)
Tachjuddin (STIE Malangkucecwara)
M. Soedarman (STIE Malangkucecwara)



Article Info

Publish Date
03 Jun 2023

Abstract

The purpose of Community Service activities carried out by STIE Malangkucecwara lecturers is to help MSMEs so that their products are better known by the public. During a pandemic like this, it is very important to help MSMEs in developing and marketing their products. All sectors feel the sluggish economic activity. For this reason, the support of the government and academia is very much needed by MSMEs in maintaining and improving their business. By facilitating SMEs in product exhibitions at the MSME Expo, it is hoped that MSMEs will be even more motivated in improving the quality of their products. With this Expo activity, MSME products in Blimbing Subdistrict, Malang City, which consist of sambal pecel, pastries, jamu turmeric tamarind, brownies, sweet salad spices and dolls have the opportunity to market their products. So that MSME products can be better known to the wider community. In this activity, MSMEs also distribute brochures and business cards to add promotional tools, so that with the end of the Expo, product marketing will continue.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Sasaran J-ABDIMAS - Jurnal Pengabdian Kepada Masyarakat merupakan jurnal pengabdian kepada masyarakat yang ditertbitkan dan dikelola oleh Unit Pelaksana Teknis (UPT) Penelitian dan Pengabdian Masyarakat (P2M) Politeknik Negeri Malang. J-ABDIMAS diharapakan mampu menjadi media publikasi seluruh ...