E-Journal Studia Manajemen
Vol 3 No 1 (2014)

Peranan Promosi Terhadap Penjualan pada CV. Pasir Biru Desa di Kabupaten Lebak

Ratu Neneng Rozbiati (Unknown)
Eris Harismasakti (Unknown)
Anim . (Unknown)

Article Info

Publish Date
07 Mar 2014

Abstract

This study aims to determine selling at CV. Pasir Biru Lebak Banten and to find out how much the role of promotion increasing sales. The research methods is a quantitative method, the type of survey research. Populations used are all employees of CV. Pasir Biru totaling 35 people, the sample in this study as many as 32 people. Data analysis techniques used simple linear regression analysis. The result proved that there is a positive and significant effect between the role of promotions on sales.

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Journal Info
E-Journal Studia Manajemen
Website

Abbrev

EJSM

Publisher

Universitas La Tansa Mashiro

Subject

Economics, Econometrics & Finance

Description

E-Journal Studia Manajemen adalah jurnal ilmiah yang berfokus pada kajian dalam bidang manajemen, bertujuan untuk menjadi wadah bagi para akademisi, praktisi, dan peneliti dalam menyampaikan hasil penelitian mereka. Diterbitkan secara berkala, jurnal ini menyajikan artikel-artikel yang beragam dalam ...