KIC
Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business

Service Quality, Price Perception and Promotion Influence on Purchasing Decisions at Raxgacloth Screen Printed T-Shirt Convection

Muhammad Fitroh Afrizal Priadi (University of Nusantara PGRI Kediri)
Bambang Agus Sumantri (Unknown)

Article Info

Publish Date
19 Apr 2024

Abstract

Research aim : The aim of this research is to identify the influence of service quality, price perception and promotion on purchasing decisions at the Raxgacloth screen-printed t-shirt convection, either partially or simultaneously. Design/Methode/Approach : The approach used in this research is a quantitative approach, causal research type, the sampling technique used was 40 respondents, and the data analysis technique used descriptive statistics, classical assumption tests, multiple linear. Regression, coefficient of determination, and hypothesis testing with SPSSv25 tools. Research Finding : The research results show that there is a significant influence between service quality, price perception and promotion simultaneously on purchasing decisions

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...