AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis

Pengaruh Fitness Experience dan Store Atmosphere terhadap Revisit Intention Pelanggan Fitness dengan Customer Satisfaction sebagai Variabel Intervening

Mochamad Rizky Khairiyadi (Universitas Negeri Jakarta)
Andi Muhammad Sadat (Universitas Negeri Jakarta)
Rahmi Rahmi (Universitas Negeri Jakarta)

Article Info

Publish Date
01 Sep 2024

Abstract

This study involved 230 respondents to investigate how Fitness Experience and Store Atmosphere influence the Revisit Intention of gym customers through Customer Satisfaction. The questionnaire was distributed online via Google Form. SEM-PLS was used to test the validity, reliability, and hypothesis analysis. Based on the analysis, the results showed adequate validity and reliability. The hypothesis analysis among variables indicated that Fitness Experience, Store Atmosphere, and Customer Satisfaction positively influence the Revisit Intention of gym customers in the Greater Jakarta area (Jabodetabek). Furthermore, Fitness Experience and Store Atmosphere positively influence Customer Satisfaction. Lastly, Store Atmosphere positively influences Fitness Experience.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Website

Abbrev

jmeb

Publisher

Perhimpunan Sarjana Ekonomi dan Bisnis

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, ...