TECHNOVATE
Vol. 1 No. 1 (2024): January 2024

Ratio Analysis of Social Media Platform Instagram Using The Exploratory Method

I Wayan Kelvin Widana Saputra (Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)
Made Leo Radhitya (Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)
I Gede Arika Subawa (Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)

Article Info

Publish Date
30 Jan 2024

Abstract

The notable surge in the adoption of Instagram as a promotional instrument by micro, small, and medium enterprises (MSMEs) underscores the criticality of evaluating the outcomes and efficacy of marketing approaches. This study underscores the criticality of Instagram social media ratios in facilitating effective consumer engagement and marketing strategies. Social media analysis employs an exploratory approach to identify variables on Instagram that will subsequently be transformed into ratios indicating whether or not they have a significant relationship. Utilizing variables including Post to Followers, Following to Followers, Image Likes to Followers, Image Comments to Followers, and Video Likes to Followers, the study's findings comprise a ratio analysis of the most active computer store Instagram account among the five accounts examined on Instagram.

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Journal Info
TECHNOVATE
Website

Abbrev

technovate

Publisher

PT. KARYA GEMAH RIPAH

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

TECHNOVATE: Journal of Information Technology and Strategic Innovation Management is a scientific journal that publishes original articles based on the latest knowledge, research, and applied research as well as the latest scientific developments in Information Technology, Enterprise-Oriented ...