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All Journal TECHNOVATE
I Wayan Kelvin Widana Saputra
Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Ratio Analysis of Social Media Platform Instagram Using The Exploratory Method I Wayan Kelvin Widana Saputra; Made Leo Radhitya; I Gede Arika Subawa
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 1 No. 1 (2024): January 2024
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.1.1.2024.21-27

Abstract

The notable surge in the adoption of Instagram as a promotional instrument by micro, small, and medium enterprises (MSMEs) underscores the criticality of evaluating the outcomes and efficacy of marketing approaches. This study underscores the criticality of Instagram social media ratios in facilitating effective consumer engagement and marketing strategies. Social media analysis employs an exploratory approach to identify variables on Instagram that will subsequently be transformed into ratios indicating whether or not they have a significant relationship. Utilizing variables including Post to Followers, Following to Followers, Image Likes to Followers, Image Comments to Followers, and Video Likes to Followers, the study's findings comprise a ratio analysis of the most active computer store Instagram account among the five accounts examined on Instagram.
Co-Authors I Gede Arika Subawa Made Leo Radhitya