Al Urwah : Sharia Economics Journal
Vol. 2 No. 01 (2024): March

Shaping the Future of Sharia Banking: Engaging Customers through Innovative Services in Padang, Indonesia

Nadya Alganel (Universitas Islam Negeri Imam Bonjol Padang)
Abdi Fadhlan (Universitas Islam Negeri Imam Bonjol Padang)
Roni Andespa (Universitas Islam Negeri Imam Bonjol Padang)

Article Info

Publish Date
24 Mar 2024

Abstract

This research endeavours to examine several key aspects within the context of Bank Syariah Indonesia Kota Padang. The research adopts an associative approach, with a sample size comprising all customers of Bank Syariah Indonesia KK UNP totalling 3500 individuals. The analysis utilizes Partial Least Square (PLS) through SmartPLS 3.2.9 software to scrutinize hypotheses. The findings affirm the positive and significant impact of service innovation on customer decisions and the company's reputation, as well as the mediating role of the company's reputation. The study suggests that future research could explore additional variables or recent errors in BSI services to broaden the understanding of challenges and opportunities in the banking sector.

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Journal Info
Al Urwah : Sharia Economics Journal
Website

Abbrev

alurwah

Publisher

PT. Takaza Innovatix Labs

Subject

Religion Economics, Econometrics & Finance

Description

Al Urwah is a peer-reviewed journal that aims to advance islamic economies in emerging markets, namely economies in emerging countries and economies in emerging areas in developed countries. The scope of Al Urwah are but strictly limited to: Islamic Economics Sharia Accounting Zakat Management, ...