International Journal of Economics, Business and Innovation Research
Vol. 2 No. 06 (2023): November, International Journal of Economics, Business and Innovation Research

Relationship Marketing Between Hydroponic Farmers And Buyers (Case Study Of Mardika Ambon Market)

Resfilgha Gloria Sahupala (Agribusiness Study Program, Department of Agricultural Socioeconomics, Faculty of Agriculture, Pattimura University)
S.F.W.Thenu (Agribusiness Study Program, Department of Agricultural Socioeconomics, Faculty of Agriculture, Pattimura University)
M.T.F.Tuhumury (Agribusiness Study Program, Department of Agricultural Socioeconomics, Faculty of Agriculture, Pattimura University)

Article Info

Publish Date
11 Nov 2023

Abstract

The purpose of this research is to describe how relationship marketing between hydroponic farmers and the Mardika Ambon market, and determine the type of relationship marketing. This research uses quantitative analysis and qualitative analysis, and uses a Likert scale to measure the level of trust and commitment of the Mardika market. The results showed that relationship marketing between hydroponic farmers and Mardika market has low trust and commitment due to high oppurtunistic value, low value sharing, low disconnection cost, high functional conflict and high uncertainty. and is included in the transactional relationship marketing type.

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Journal Info
International Journal of Economics, Business and Innovation Research
Website

Abbrev

IJEBIR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...