International Journal of Economics, Business and Innovation Research
Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research

The Influence Of Price, Product Quality, And Promotion On The Decision To Purchase Jewelry At The Agung Amertha Kencana Gold Shop In Tabanan District

Pande Bgs Pradnya Widana (Faculty of Economics and Business, Udayana University, Bali, Indonesia)
I Gst. A Kt. G.d. Suasana (Faculty of Economics and Business, Udayana University, Bali, Indonesia)

Article Info

Publish Date
25 Jan 2024

Abstract

The aim of this research is to explain the influence of price, product quality and promotion on jewelry purchasing decisions at the Agung Amertha Kencana Gold Shop, Tabanan. The population of this research is consumers who buy jewelry at the Agung Amertha Kencana Gold Shop. The technique used is purposive sampling. The number of samples determined was 130 respondents. The data collection method uses a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that the influence of price, product quality and promotion has a positive effect on jewelry purchasing decisions at the Agung Amertha Kencana Gold Shop, Tabanan. This research is expected to provide relevant and useful input for related companies in efforts to improve company performance through the prices offered, product quality and promotions. In order to increase company profitability by developing innovative programs.

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Journal Info
International Journal of Economics, Business and Innovation Research
Website

Abbrev

IJEBIR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...