International Journal of Economics and Management Research
Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research

Implementation Of Strategic Agility Planning At Nafalu Kopi Gondanglegi: A Micro Business In Malang Regency East Java Indonesia

Amelia Setyawati (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Marisa Sugangga (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Adelia Rahma (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Dieva Zahrotu Anfi (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Intan Permata Sari (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)



Article Info

Publish Date
30 Dec 2023

Abstract

This study aims to examine the application of Strategic Agility Planning in Nafalu Kopi, a micro business located in Gondanglegi, Malang Regency, East Java, Indonesia. Using a qualitative approach through case studies, this research focuses on evaluating the implementation of strategic agile planning in the context of microbusiness. The selection of Nafalu Kopi as the subject of research was based on its uniqueness and potential as a micro enterprise in the region. This study tries to reveal how Nafalu Kopi applies the principles of strategic agility in its business operations, looking at aspects such as adaptation to market changes, innovation in service, and flexibility in business strategy. This research is expected to provide insight into best practices and challenges in implementing strategic agility planning in the micro enterprise sector. The results of this study intend to provide strategic recommendations for the development of similar micro enterprises, as well as contribute to the academic literature on the application of agile business strategies in the micro business environment.

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Journal Info

Abbrev

ijemr

Publisher

Subject

Economics, Econometrics & Finance

Description

Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and ...