Indonesian Journal of Innovation Multidisipliner Research
Vol. 2 No. 3 (2024)

Pengaruh Variasi Produk Dan Kemasan Terhadap Keputusan Pembelian

Hajarakhuwailid, Jilan Nabila (Unknown)
Nugrahaningsih, Hartanti (Unknown)
Muniroh, Leny (Unknown)

Article Info

Publish Date
06 May 2024

Abstract

Competition in the bakery world is getting tighter day by day, not only from big players but also from small players in the home bakery industry who are also enlivening the bakery business world. There are many ways that must be done to win the competition or to survive. The aim of this research is to find out whether product and packaging variations are factors that can influence purchasing decisions or not. After conducting research, using the Structural Equation Model (SEM) method using the SmartPLS 4 application. The results of this research are that product and packaging variations have a simultaneous effect on purchasing decision variables, then the coefficient of the relationship between product variations and purchasing decisions shows a significant influence, and the coefficient of the relationship between packaging and purchasing decisions shows that packaging has a positive and significant effect

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Indonesian Journal of Innovation Multidisipliner Research
Website

Abbrev

ijim

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Religion Humanities Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Indonesian Journal of Innovation Multidisipliner Research adalah jurnal yang menerbitkan artikel penelitian yang mencangkup multidisiplin, yang meliputi : Humaniora dan ilmu sosial, ilmu politik kontemporer, ilmu pendidikan, ilmu agama dan filsafat, ilmu teknik, bisnis dan ekonomi, Koperasi, ...