International Journal of Economics, Management, Business, and Social Science
Vol. 4 No. 1 (2024): January 2024

Implementation of Electronic Customer Relationship (e-CRM) in Increasing Customer Loyalty PT Cromwell Indonesia

Sinulingga, Herdiyana Br (Unknown)
Digdowiseiso , Kumba (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

The need for clean water and the decreasing availability of clean water are the driving factors for water treatment business players. Every company competes to provide the best service to increase customer loyalty. The method used to increase customer loyalty is customer relationship management (CRM). This research explains the implementation of e-CRM in increasing customer loyalty at PT Cromwell Indonesia. This research uses a descriptive qualitative approach. The primary data source is data obtained from interviews and direct observation at the head office of PT Cromwell Indonesia. From the research results, PT Cromwell Indonesia has implemented e-CRM by using various media such as social media, WhatsApp, e-mail, and an e-CRM software Qontak.

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...