E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02

Pengaruh Kualitas Produk, E-Promotion dan Harga Terhadap Keputusan Pembelian Produk Fashion Pada Platform Shopee (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Islam Malang)

Oktaviani, Devi (Unknown)
Rachma, N. (Unknown)
Rachmadi, Kartika Rose (Unknown)

Article Info

Publish Date
24 Jan 2024

Abstract

Abstract This research was carried out using a quantitative approach with a sample collection technique using a non-probability sampling method with a purposive sampling technique. Determination of the sample size of 100 respondents. Data analysis in this research uses the SPSS version 22 calculation tool. The results obtained from this research show that the independent variables simultaneously and partially have a positive and significant influence on purchasing decisions. Keywords: Product Quality, E-Promotion, Price, Purchase Decisions 

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...