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Rachma, N.
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Pengaruh Viral Marketing, Quality Product Dan Brand Experience Terhadap Keputusan Pembelian Pada Produk Glad2Glow (Studi Kasus Pada Mahasiswa Manajemen FEB Universitas Islam Malang 2020) Afkarina, Izzah; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research aims to analyze the influence of Viral Marketing, Product Quality, and Brand Experience on Glad2Glow Product Purchasing Decisions among FEB Management students at the Islamic University of Malang Class of 2020. This research uses quantitative methods with a total of 84 students as respondents. Data collection uses a questionnaire distributed via Google Form. The questionnaire consists of three variables, namely Viral Marketing, Product Quality and Brand Experience. Data analysis using SPSS, research results show that 1) Viral Marketing has a significant influence on purchasing decisions, 2) product quality has a significant influence on purchasing decisions, 3) brand experience has a significant influence on purchasing decisions. Keywords: Viral Marketing, Product Quality, Brand Experience
Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dimediasi Citra Merek Produk Halal Skincare Somethinc (Studi pada Mahasiswi FEB Universitas Islam Malang Tahun 2020) Putri, Ambar Rizkiana; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of promotion, price and product quality on purchasing decisions mediated by the brand image of Somethinc halal skincare products on FEB students at the Islamic University of Malang in 2020. this research uses explanatory research and a quantitative approach. The data source of this research is primary data obtained from answers to statements when distributing questionnaires to respondents who meet the criteria. The sampling technique used is non probability sampling with purposive sampling technique. The number of samples in this study were 115 respondents obtained from the Malhotra formula. to solve the problem in this study using the outer model test and inner model test with the help of data analysis using SmartPLS 4.0.9.9. The results of this study are promotion, price and product quality have a direct effect on brand image. promotion, price and brand image have a direct effect on purchasing decisions. promotion, price and product quality have an indirect effect on purchasing decisions mediated by brand image. while product quality has no direct effect on purchasing decisions. Keywords: Promotion, Price, Product Quality, Brand Image, Purchase Desicion
Pengaruh E-Wom, Variety Seeking, Dan Kualitas Produk Terhadap Brand Swiching Mahasiswi Universitas Islam Malang Yang Berpindah Merek Ke Wardah Guci, Aji Rokhmad; Rachma, N.; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Variety Seeking, and Product Quality on Brand Switching behavior among female students of Universitas Islam Malang who switched to Wardah cosmetic products. This research employs a quantitative explanatory research method. Data collection was carried out through questionnaires distributed to 80 female students of Universitas Islam Malang who use Wardah products. The sampling technique used is purposive sampling. Data analysis shows that E-WOM, Variety Seeking, and Product Quality simultaneously contribute 79% to Brand Switching, while the remaining 21% is influenced by other variables not included in this research model.The research results indicate that E-WOM, Variety Seeking, and Product Quality significantly influence Brand Switching among Wardah cosmetic users. Individually, each variable also significantly affects consumers' decisions to switch to Wardah products. These conclusions provide important insights for Wardah's marketing strategy in retaining and attracting new consumers. Keywords : Electronic Word of Mouth, Variety Seeking, Product Quality, Brand Switching, Wardah, Universitas Islam Malang.
Pengaruh Brand Ambasador, Iklan Penjualan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Chill Caffe Tumpang Nadhifa, Nanda Ayu; Rachma, N.; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and explain the influence of brand ambassador, seles advertising and product quality on customer purchasing decisions at chill caffe tumpang. This research is of the type explanatory research using a quantitative approach and using the slovin formula which obtained a total of ninety respondents. To solve the problems in the research, SPSS assistance was used to analyze various types of tests such as validity tests, normality test, F test, t test, multiple linear regression analysis and adjusted r2 coefficient of determination test the results of this research are that brand ambassadors, seles advertising and product quality simultaneously and partially influencer consumer purchasing decisions. Keywords: Brand Ambassadors, Seles Advertising, Product Quality, Purchasing Decisions.
Pengaruh Kualitas Produk, Harga dan Viral Marketing Terhadap Keputusan Pembelian Mie Gacoan Cabang Dinoyo (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2020 Universitas Islam Malang) Sahidah, Putri Nuramrina; Rachma, N.; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to ascertain how Mie Gacoan, Dinoyo Branch, Purchase Decision (Y) is influenced by Product Quality (X1), Price (X2), and Viral Marketing (X3). This study employs quantitative methods. by gathering the opinions of one hundred students from the Islamic University of Malang's 2020 class in the Faculty of Economics. The questionnaire distribution technique was employed to gather data, and samples were gathered using the formula approach created by Malhotra (2006). SPSS was utilized in this study's data analysis. A variety of testing methods are employed, such as multiple regression, instrument testing, normality testing, classical assumption testing, hypothesis testing, and coefficient of determination testing. Product Quality (X1), Price (X2), and Marketing Viral (X3) have a simultaneous relationship, according to the test findings. Keywords: Product Quality, Price, Viral Marketing, Purchase Decisions. 
Pengaruh Brand Image, Brand Love Dan E-Wom Terhadap Keputusan Pembelian Sepatu Nike Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020 Arman, Bima Tiknanda; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Image, Brand Love, and electronic word of mouth (e-WOM) on the purchasing decisions of Nike shoes among students of the Faculty of Economics and Business at the Islamic University of Malang, class of 2020. In this modern era, technological developments affect people's lifestyles, including continuously changing fashion trends. Nike, as one of the leading shoe manufacturers, has a competitive advantage with high quality and advanced technological innovation. This research uses a quantitative method with an explanatory research approach. The study population consists of students of the Faculty of Economics and Business at the Islamic University of Malang who use Nike shoes, with a sample of 110 respondents selected through snowball sampling. The results of the study indicate that simultaneously, Brand Image, Brand Love, and e-WOM significantly influence the purchasing decisions of Nike shoes. Partially, Brand Love and e-WOM have a positive and significant influence on purchasing decisions, while Brand Image does not have a significant influence. for futher researchers to expand references. Keywords: Brand Image, Brand Love, e-WOM and Purchasing Decision
Pengaruh Lifestyle dan Brand Awareness terhadap Brand Loyalty dengan Brand Image sebagai Variabel Intervening Pada Mahasiswa FEB UNISMA Pengguna Sepatu Converse Hariani, Isna; Rachma, N.; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In Indonesia, Converse shoes occupy the highest position in the school shoe category in the Top Brand Award. A brand that occupies a top position can be sure that the brand has a good image in the eyes of consumers. This research aims to find out whether brand image is able to mediate the influence of lifestyle and brand awareness on brand loyalty among Converse shoe users. The type of research used is explanatory research with a quantitative approach. The research sample consisted of 100 FEB UNISMA students in the category of having bought Converse shoes at least twice. The data collection method was carried out by distributing questionnaires. Data analysis methods use validity tests, reliability tests, normality tests, path analysis, t tests, and Sobel tests. The research results show that Lifestyle and Brand Awareness have no significant effect on Brand Loyalty for Converse shoes through Brand Image. Keywords: converse, lifestyle, brand awareness, brand image, brand loyalty
Pengaruh Kualitas Produk, Harga, Dan Electronic Word of mouth Terhadap Keputusan Pembelian Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Shopee Farhan, Juned; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, the internet has become a very important necessity for everyone. One of them is the rapid development of digital technology in the current era of globalization, people's lifestyles are also changing. This will ultimately have an impact on the economic field. Almost all activities currently use an online system, one of which is online shopping. quantitative research method with an explanatory research approach. The object of this research is FEB students at the Islamic University of Malang with a sample size of 110 respondents. The sampling technique used purposive sampling. Based on the results of the research analysis that there is a simultaneous influence between the variables of product quality, price, electronic word of mouth on purchasing decisions.  Keywords: Product Quality, Price, Electronic Word of Mouth, Purchase Decision
Pengaruh Sosial Media Dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Inspired (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2020) Aulia, Nadhira Saffana; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Current industrial development is very dependent on company efficiency and utilizing developments in digital technology for business growth and development. These business developments can also be accessed by the public via the website provided. Quantitative analysis methods are modern business and scientific research. Quantitative research methods use quantitative methods that utilize information, namely research methods that are based on positivistic (concrete data), research data in the form of numbers that will be measured using statistics as a calculation test tool. Social Media and Celebrity Endorsers have a simultaneous influence on student product purchasing decisions. Islamic University of Malang class of 2020. This shows that Inspired products can make decisions to buy their products because of Social Media which attracts consumer attention, and has celebrities to promote the product.  Keywords: Social Media, Celebrity Endorsers, Buying Decision
Pengaruh Budaya Kaizen Dan Disiplin Kerja Terhadap Kinerja Karyawan Di BCA KFKK Malang Permana, Cahya Dwi Hendra; Rachma, N.; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the Influence of Kaizen Culture and Work Discipline on Employee Performance at BCA KFKK Malang. The population and sample in this study were 60 respondents, with a saturated sample method. Data were collected through questionnaires distributed online. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis, determination analysis, simultaneous test (F) and partial test (t). The results of simultaneous testing indicate that kaizen culture and work discipline have a significant effect on employee performance. Based on the partial test, kaizen culture has a significant effect on employee performance, and partially work discipline has a significant effect on employee performance. Keywords: Kaizen Culture, Work Discipline, and Employee Performance
Co-Authors Afkarina, Izzah Alfian Budi Primanto Arini Fitria Mustapita Arman, Bima Tiknanda Arsyianto, Muhammad Tody Athia, Ita Aulia, Nadhira Saffana Cahyanto, Septian Dwi Fahrurrozi Rahman Farhan, Juned Firmansyah, Choyron Guci, Aji Rokhmad Hariani, Isna Ibnusura, Esska Kartika Rose Rachmadi Millaningtyas, Restu Murini, Ira Nadhifa, Nanda Ayu Oktaviani, Devi Permana, Cahya Dwi Hendra Putri, Ambar Rizkiana Ramadhan, Tri Sugiarti Rozacky, Gilang Ahmad Nur Sahidah, Putri Nuramrina Satria Putra Utama sri harningsih Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin, Sulton Syah, Putra Andreyan SYAIFUL BAHRI