Jurnal EMT KITA
Vol 8 No 1 (2024): JANUARY 2024

Pengaruh Kepercayaan Konsumen dan Komitmen Konsumen Terhadap Niat Beli Produk Elektronik di Bandung, Jawa Barat

Anora, Ayu (Unknown)
Setiadi, Sandi (Unknown)
Maulana, Rizky (Unknown)
Ginanjar, Noornissa Sarah (Unknown)

Article Info

Publish Date
01 Jan 2024

Abstract

This research aims to investigate the impact of customer trust and commitment on the purchase intentions of consumers regarding electronic products in Bandung, West Java. The respondents for this study consisted of 100 consumers of electronic products in the city of Bandung, West Java, selected through convenience sampling. The analytical model employed in this research is multiple linear regression. The findings of the regression analysis reveal a positive influence of both trust and commitment on the purchase intentions of consumers of electronic products in the city of Bandung, West Java. Moreover, it is observed that both trust and commitment significantly contribute to purchase intentions individually, with a significance level of α= 0.05.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...