Jurnal Inovasi Ekonomi
Vol. 9 No. 01 (2024): April

Exploring determinants of purchase intent for chinese steel and iron goods in Batam

Kesumahati, Erilia (Unknown)
Fernado, Fernado (Unknown)

Article Info

Publish Date
26 Apr 2024

Abstract

This study aims to investigate the underlying reasons behind the heightened purchase inclination towards imported Chinese steel and iron products within Batam City. Given that iron and steel products emerged as one of the most extensively imported categories in 2020, they serve as the primary focus of this research. Data collection was conducted through Google Forms, completed by 211 building shop owners or managers. Analysis was carried out utilizing SPSS version 26.0.0, encompassing data quality assessment, classical assumption testing, and multiple linear analysis. The findings reveal that subjective norms and perceived behavioral control significantly and positively influence the purchase intention of Chinese steel and iron products.

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Journal Info
Jurnal Inovasi Ekonomi
Website

Abbrev

JIKO

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Inovasi Ekonomi (JIKO) has been accredited by the National Journal Accreditation (ARJUNA) Managed by the Ministry of Research, Technology, and Higher Education, Republic of Indonesia, and is currently ranked 4th (Sinta 4). Indexed at Google Scholar and Dimensions. JIKO is an open-access ...