Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri
Vol. 4 No. 1 (2024): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri

IMPLEMENTASI PERBAIKAN UI/UX SPANDUK IKLAN PADA VIDEO PLAYER DENGAN METODOLOGI AGILE DI PT X

Febryan, Claudio (Unknown)
Setiawati, Ni Luh Putu Lilis Sinta (Unknown)

Article Info

Publish Date
07 Jul 2024

Abstract

The development of streaming services is rapidly growing in Indonesia. One of the companies in the streaming service sector is PT X, which has an application rating of 4.1. In the application development, one of the features is advertising provision while users are using the application or watching. There are several complaints from users whose data is stored through app logs from January onwards. The main issues related to advertising are duplicate content during watching and design development. These issues were then addressed and improved using the agile method by conducting continuous iterations based on user feedback. The research resulted in the improvement of the user interface design in overlay ads by changing the position and size of the dismiss button, and the development of user experience for duplicate content by prioritizing and changing the logic when displaying ads. Based on the implementation results, it was found that the improvements and developments in advertising decreased user complaints by 30% and increased user satisfaction during watching

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Journal Info
Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri
Website

Abbrev

home

Publisher

Universitas Bina Bangsa

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering

Description

Taguchi Adalah Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri terbit secara daring pada bulan Juni dan Desember. untuk menyebarluaskan hasil-hasil penelitian dalam bidang keilmuan Teknik dan Manajemen Industri sesuai dengan Body Knowledge pada Teknik ...