Jurnal Darma Agung
Vol 31 No 6 (2023): DESEMBER

SWOT STRATEGY: STRENGTHENING OF THE COMPETENCE OF STUDENTS OF FEBI UINSU MEDAN THROUGH MBKM PROGRAM

Syahbudi, Muhammad (Unknown)
Irham, Mawaddah (Unknown)
Indra, Ahmad Perdana (Unknown)
Barus, Elida Elfi (Unknown)

Article Info

Publish Date
26 Dec 2023

Abstract

The Merdeka Belajar Kampus Merdeka (MBKM) program aims to improve abilities, soft skills, and hard skills. The purpose of this study is to develop the right strategy to improve the soft skills of Islamic banking study program students in the MBKM program. This study uses the SWOT analysis method to analyze internal (strengths and weaknesses) and external (opportunities and threats) factors for students that are the basis for determining strategies. The total active student population of the Islamic banking study program in this study amounted to 41 students. The data collection technique used in this study was a questionnaire. The results of this study show that the strategy carried out by the Islamic banking study program is a Turnaround or WO strategy, namely by creating a strategy that minimizes weaknesses to take advantage of opportunities with the strategy "Take advantage of MBKM soft skills and hard skills competencies as student capital to become leadership agents who have broad insight through Internships / Student Exchanges or Village Building Projects"

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Journal Info
Jurnal Darma Agung
Website

Abbrev

jurnaluda

Publisher

Universitas Darma Agung

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

Description

Journal Focus of the Darma Agung Journal is multidisciplinary research to the lecturers, students and related institutions, especially in Indonesia which leads to an increasing in Indonesian Human Development Index. The scope includes collection of the results of research, studies or community ...