International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE

THE INFLUENCE OF CREATOR CONTENT ON BRAND IMAGE ON TIKTOK SAMPO KEMAIU

Safitri, Dian Ayu (Unknown)
Mandasari, Virginia (Unknown)

Article Info

Publish Date
10 Jan 2024

Abstract

This research aims to understand the impact of creator content on brand image on the TikTok social media platform, especially in the context of the product "Sampo Kemaiu". By using a qualitative approach and descriptive research design, this research applies postpositivist philosophy and interview techniques as data collection methodology. The research results show that content creators have a significant role in shaping brand image, especially when the content meets brand criteria and is able to increase interaction with TikTok users. Creativity, quality and communication skills of content creators are important factors in successful marketing collaborations. In addition, factors such as consumer perception of the product, assessment of quality and price, and evaluation of product location also influence the overall brand image. This study provides comprehensive insight into the complexity of factors influencing brand image on TikTok, providing important contributions to marketing practitioners and research in this area

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Journal Info
International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Website

Abbrev

home

Publisher

Yayasan Education Social Center Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Description

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World ...