Jurnal Riset Pendidikan Ekonomi
Vol. 9 No. 1 (2024): APRIL

Strategic marketing approaches for enhancing company value through CSR integration

Mandasari, Virginia (Unknown)
Widyah Perdana Putra, Aga (Unknown)

Article Info

Publish Date
03 May 2024

Abstract

This research explores the interplay between Corporate Social Responsibility (CSR), Corporate Value, and Marketing Strategy through the analysis of case studies of five leading companies: Nike, Starbucks, IKEA, TOMS, and Patagonia. Employing a qualitative approach, this study analyzes the business practices of these companies and their relevance to relevant theoretical concepts. The findings indicate that integrating CSR into marketing strategies can strengthen brand image, create long-term value, and build sustainable relationships with customers and other stakeholders. The implications of these findings are crucial for understanding how companies can leverage responsible business practices to achieve long-term success in an increasingly complex business environment.

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Journal Info
Jurnal Riset Pendidikan Ekonomi
Website

Abbrev

jrpe

Publisher

Universitas Kanjuruhan Malang

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Riset Pendidikan Ekonomi (e-ISSN : 2540-9247) : Terbit dua kali setahun (April, Oktober) berisi tentang hasil penelitian, gagasan konseptual, kajian dan aplikasi teori, resensi buku dan tulisan praktis dalam bidang pendidikan ekonomi diterbitkan oleh Fakultas Ekonomika dan Bisnis Universitas ...