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All Journal Jurnal Riset Pendidikan Ekonomi
Widyah Perdana Putra, Aga
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Economics, Econometrics & Finance Education Social Sciences

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Strategic marketing approaches for enhancing company value through CSR integration Mandasari, Virginia; Widyah Perdana Putra, Aga
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.9906

Abstract

This research explores the interplay between Corporate Social Responsibility (CSR), Corporate Value, and Marketing Strategy through the analysis of case studies of five leading companies: Nike, Starbucks, IKEA, TOMS, and Patagonia. Employing a qualitative approach, this study analyzes the business practices of these companies and their relevance to relevant theoretical concepts. The findings indicate that integrating CSR into marketing strategies can strengthen brand image, create long-term value, and build sustainable relationships with customers and other stakeholders. The implications of these findings are crucial for understanding how companies can leverage responsible business practices to achieve long-term success in an increasingly complex business environment.
Co-Authors Mandasari, Virginia