Jurnal Riset Bisnis dan Investasi
Vol 7 No 2 (2021): Jurnal Riset Bisnis dan Investasi

The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price

Asrilsyak, Sharnuke (Unknown)
Putri, Yuliarni (Unknown)
Sayuti, Abdul Malik (Unknown)
Septyandi, Chandra Budhi (Unknown)
Rafdinal, Wahyu (Unknown)

Article Info

Publish Date
01 Oct 2021

Abstract

This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.

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Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...