(JUMPER)
Vol. 1 No. 6 (2023): December

THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT THE JEABELLA AESTHETIC CLINIC IN PENGAYOMAN MAKASSAR

Aulia, A. Farah (Unknown)
Natsir, Uhud Darmawan (Unknown)
Burhanuddin (Unknown)
Idris, Abdi Akbar (Unknown)
Musa, Muh. Ichwan (Unknown)

Article Info

Publish Date
14 Nov 2023

Abstract

This study aims to determine how the effect of service quality on customer loyalty at the jeabella aesthetic clinic beauty clinic in pengayoman Makassar. The number of samples used was 81 customers who came to visit the jeabella aesthetic clinic. Data collection was carried out using interview, observation and questionnaire methods. The data analysis technique used is simple linear regression analysis using Statistical Product And Service Solution (SPSS). The results showed that Service Quality (X) had a positive and significant effect on Customer Loyalty (Y) at the jeabella aesthetic clinic beauty clinic in pengayoman Makassar. This means that if there is an influence of good service quality, customer loyalty will be created.

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Journal Info
(JUMPER)
Website

Abbrev

JUMPER

Publisher

PT. Maju Malaqbi Makkarana

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance ...