Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Vol 3 No 3 (2023): Edisi September 2023

Pengaruh Citra Merek, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Graha Interior Surfacing

Michael Tanadi (Unknown)
Dennis Wijaya (Unknown)
Kriswan (Unknown)
Sari, Roza Maya (Unknown)
Efry Kurnia (Unknown)

Article Info

Publish Date
28 Sep 2023

Abstract

This study aims to determine the effect of brand image, price, and service quality on customer satisfaction at PT Graha Interior Surfacing. This study uses quantitative data types and a research sample of 100 samples calculated using the Lemeshow formula. The results of the study partially show that brand image influences customer satisfaction at PT Graha Interior Surfacing, price influences customer satisfaction at PT Graha Interior Surfacing and service quality influences customer satisfaction at PT Graha Interior Surfacing. Simultaneously, brand image, price, and service quality affect PT Graha Interior Surfacing customer satisfaction.

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Journal Info
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Website

Abbrev

JAMEK

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Economics, Econometrics & Finance

Description

Jurnal Akutansi Manajemen Ekonomi dan Keuangan di Publikasikan oleh Forum Kerjasama Pendidikan Tinggi (FKPT) yang Berisi artikel yang diambil dari penelitian di bidang Akuntansi Manajemen, Ekonomi,manajemen Bisnis, Manajemen Sumber daya Manusia, Manajemen Pemasaran, manajemen strategis, manajemen ...