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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of International Conference Proceedings IJMA
Sari, Roza Maya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Role of Motivation Mediates the Influence of Work Environment and Leadership on Organizational Commitment Kurnia, Efry; Aisha, Novi; Sari, Roza Maya; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2806

Abstract

The importance of commitment to employees who can have a positive impact on the development and progress of the company. So there needs to be a driving factor as a good motivation in the work environment. For this reason, there needs to be motivation in moving employees, especially in the work environment. This study aims to explain the role of motivation in mediating the influence of the work environment and leadership that can affect employee commitment in achieving employee and company performance. Conducting this initial survey will explain the causation that can affect other variables. This research was conducted at PT. Cisadane Sawit Raya (CSR), North Sumatera by involving all 76 employees in 2 work units in office with the criteria of working period of ± 5 years with a saturated sampling method. The results of this study can be seen through motivation as a mediation of the influence of the work environment and leadership on organizational commitment that can help companies in identifying.
Pengaruh Citra Merek, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Graha Interior Surfacing Michael Tanadi; Dennis Wijaya; Kriswan; Sari, Roza Maya; Efry Kurnia
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 3 No 3 (2023): Edisi September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i3.1208

Abstract

This study aims to determine the effect of brand image, price, and service quality on customer satisfaction at PT Graha Interior Surfacing. This study uses quantitative data types and a research sample of 100 samples calculated using the Lemeshow formula. The results of the study partially show that brand image influences customer satisfaction at PT Graha Interior Surfacing, price influences customer satisfaction at PT Graha Interior Surfacing and service quality influences customer satisfaction at PT Graha Interior Surfacing. Simultaneously, brand image, price, and service quality affect PT Graha Interior Surfacing customer satisfaction.
ANALISIS KUALITAS PELAYANAN, HARGA, DAN PROMOSI APLIKASI DANA TERHADAP KEPUASAN KONSUMEN PADA MASYARAKAT KOTA MEDAN Naomi, Lisa Feronika; Gaol, Lidia Sartika Lumban; Shia, Roger Tan; Sari, Roza Maya; Kurnia, Efry
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(2).282-291

Abstract

Penelitian ini bertujuan untuk memahami dampak kualitas pelayanan, promosi, dan harga terhadap tingkat kepuasan pelanggan dalam penggunaan dompet digital DANA. Responden dari penelitian ini adalah warga Kota Medan, dengan jumlah sampel sebanyak 100 orang. Analisis data menggunakan metode SMART PLS untuk mengevaluasi validitas dan keandalan variabel, serta untuk menentukan apakah variabel independen memiliki dampak positif terhadap variabel dependen, atau sebaliknya. Hasil penelitian ini menunjukkan bahwa di Kota Medan, kualitas layanan aplikasi DANA memengaruhi kepuasan pelanggan secara positif. Namun, promosi aplikasi tidak memiliki dampak yang signifikan terhadap kepuasan pelanggan. Terdapat juga keseimbangan yang baik antara biaya dan kepuasan pelanggan dalam penggunaan aplikasi ini. Secara keseluruhan, baik kualitas layanan maupun harga berkontribusi positif terhadap kepuasan pelanggan. Oleh karena itu, untuk memastikan kepuasan pelanggan yang optimal, penting untuk menjaga kualitas layanan dan menetapkan harga yang sesuai dengan nilai yang diberikan kepada pelanggan.
Co-Authors Dennis Wijaya Efry Kurnia Gaol, Lidia Sartika Lumban Kriswan Kurnia, Efry Michael Tanadi Naomi, Lisa Feronika Novi Aisha Rahmat Hidayat Shia, Roger Tan