JURNAL EKSBIS
Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi

THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN PURCHASING POCARI SWEAT PRODUCTS

Allaitsi, Haula (Unknown)
Pakarti, Piji (Unknown)
Anomsari, Ariati (Unknown)
Oktavia, Vicky (Unknown)

Article Info

Publish Date
30 Mar 2024

Abstract

This research was conducted to determine the effect of product quality and price on consumer loyalty through consumer satisfaction. This research used a quantitative method with a purposive sampling technique (sampling with criteria) with a total of 150 respondents and involved a population of teenagers and adults with a minimum age of 17 years, who had purchased and consumed Pocari Sweat at least twice, with the object being Dian Nuswantoro University students. This test uses primary data using a questionnaire. The data analysis technique uses PLS-SEM. The research results show that product quality and price have a positive effect on consumer satisfaction, product quality has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, while price has no effect on consumer loyalty.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL EKSBIS
Website

Abbrev

ekbis

Publisher

Universitas Islam Lamongan

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi Universitas Islam Lamongan dengan nomor terdaftar ISSN 1979-746X (cetak) dan ISSN 2621-4210 (online) adalah jurnal akses terbuka ilmiah yang diterbitkan oleh Litbang Pemas - Universitas Islam Lamongan. Jurnal Ekbis bertujuan untuk mempublikasikan ...