Seminar Nasional Teknologi dan Multidisiplin Ilmu
Vol 3 No 2 (2023): SEMNASTEKMU

Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Skintific

Ardi Goeliling (Unknown)
Ni Nyoman Devi (Unknown)
Ariyani Goeliling (Unknown)
Romansyah Sahabuddin (Unknown)
Arya Pering Arimbawa (Unknown)
Fatmawati A Rahman (Unknown)
A Fadel Muhammad (Unknown)

Article Info

Publish Date
07 Jan 2024

Abstract

The purpose of this research is to explore the impact of price and product quality on purchase decisions, focusing on the skincare product Skintific. This research utilizes a descriptive quantitative approach. The data used consists of primary data obtained through surveys using questionnaires given to respondents, as well as secondary data collected through internet searches and references from previous studies relevant to this research topic. The subjects of this research are female university students in Makassar who have purchased and used Skintific skincare products. Non-probability sampling with a purposive sampling approach was employed to select 100 participants for this study. The findings of this research indicate that both price and product quality, separately and together, have a significant influence on the purchase decision of Skintific skincare products.

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Journal Info
Seminar Nasional Teknologi dan Multidisiplin Ilmu
Website

Abbrev

SEMNASTEKMU

Publisher

Universitas Sains Dan Teknologi Komputer

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

Berkaitan Bidang Teknik/MIPA: Teknik Mesin, Teknik Informatika, Ilmu Komputer dan Teknik Sipil Berkaitan Bidang Pertanian: Agroteknologi, Budidaya Perairan Berkaitan Bidang Sosial Humaniora Berkaitan Bidang Seni: Ilmu Seni, Arsitek Berkaitan Bidang Ekonomi : Manajemen, Akuntansi dan Ekonomi ...