Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Vol. 3 No. 2 (2024): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen

Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian

Nova Ardiyansyah (Unknown)
Suryari Purnama (Unknown)

Article Info

Publish Date
03 Apr 2024

Abstract

This research examines and analyzes the influence of product quality, brand image, price simultaneously and partially on purchasing decisions. The research approach used in this research is quantitative research. The sample selection criteria in this study were aged 17-28 years who had purchased packaged tea (Tea Pucuk and Teh Botol) during the last 6 months in the West Jakarta area. The questionnaires collected were 160 respondents, the data was then processed using the multiple linear regression method. Based on the results of the analysis, it is known that the variables product quality, brand image, price simultaneously have a positive effect on purchasing decisions. Partially, the variables product quality, brand image, price have a positive influence on purchasing decisions.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Website

Abbrev

Inisiatif

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...