Graduasi: Jurnal Bisnis & Ekonomi
Vol 28 (2012): November

Pengaruh Fear Appeals, Endoser Dan Jingle Dalam Iklan Suzuki Nex Di Televisi Versi Band Sm*Sh Terhadap Respon Konsumen

Sanjaya, Dhida Surya (Unknown)
Kusasih, Ida Ayu K. R. (Unknown)

Article Info

Publish Date
01 Nov 2012

Abstract

Promotion is one way to introduce a product to the public. One of the media that has been chosen to conduct a campaign is advertising on television. From a variety of attractions offered by an advertisement on television such as fear appeals, endoser, and jingles.  From attractions makes the advertisement  get a response from consumers

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Journal Info
Graduasi: Jurnal Bisnis & Ekonomi
Website

Abbrev

Publisher

Sekolah Tinggi Ilmu Ekonomi Surakarta

Subject

Economics, Econometrics & Finance

Description

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