Jurnal Pengabdian Masyarakat Berkarya
Vol. 3 No. 02 (2024): Jurnal Pengabdian Masyarakat Berkarya

INCREASING SALES OF BAE-BAE RICE BOWL UMKM

Swastika, Yuan (Unknown)
Abdilah Rabbani, Inayah (Unknown)
Sofian Maksar, Muhammad (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This community service is entitled Increasing Sales at Bae-Bae Rice Bowl Micro Small and Medium Enterprises. This community service activity is part of the learning process which aims to provide direct experience outside of the world of work. This research aims to evaluate the implementation of the community service program at Bae Bae Rice Bowl, a Micro Small Medium Enterprise engaged in Food and Beverage in Kendari. This service program is focused on activating Tiktok social media accounts with promotional content to improve brand positioning, sales, and build reputation. The results of Community Service show that the service program at Bae Bae Rice Bowl has successfully reactivated the Tiktok account with an effective content strategy. The result is increased social media engagement and product sales, as well as improved brand positioning and consumer trust.

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Journal Info
Jurnal Pengabdian Masyarakat Berkarya
Website

Abbrev

abdimasberkarya

Publisher

Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Description

Jurnal Pengabdian Masyarakat Berkarya, with registered number ISSN 2828 - 4011(Online) is a scientific multidisciplinary journal published by Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia. It is in the national level that covers a lot of common problems or issues ...