Benefit: Jurnal Manajemen dan Bisnis
Volume 11 No 2 Desember 2007

PERUBAHAN PANDANGAN MODERNISM DAN POSTMODERNISM DALAM KONSEP KONSUMSI DAN KONSUMEN

Retnawati, Berta Bekti (Unknown)

Article Info

Publish Date
22 Aug 2016

Abstract

In this article, there is elaborate on various key ideas about consumption andconsumer a theoretical position that we have labeled ‘postmodernism’. By unmaskingthe limitations of modernism that have to do with the onerous nature of its narrowconventionalism, it show that postmodern developments offer alternate visions ofconsumption prosesses that have an emancipatory potential. Postmodernism viewsboth production and consumption are problematized simultaneously, and theconsumer should now be viewed as a producer, as well as a consumer, of symbols andmeanings that are incorporated into the symbolic system, which all human activityhas become.There are many faces of the consumer at different times duringconsumers’ live in the postmodernism perspective.

Copyrights © 2007




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...