Article Per Year (5 Year)
p-Index From 2019 - 2024
1.116
P-Index
This Author published in this journals
All Journal Conference In Business, Accounting And Management (Cbam) 2012 Kinerja Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis MEDIA BINA ILMIAH Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan)
Berta Bekti Retnawati
Fakultas Ekonomi Dan Bisnis Unika Soegijapranata
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
PENGARUH KONSTRUK RELASIONAL PADA CUSTOMER REFERRAL DAN JUMLAH JASA YANG DIBELI DENGAN UMUR RELASIONAL SEBAGAI VARIABEL PEMODERASI Retnawati, Berta Bekti; Purwanto, BM.
Journal of Indonesian Economy and Business Vol 19, No 3 (2004): July
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the effect of relational constructs (trust, affectivecommitment, calculative commitment, satisfaction, and payment equity) on customerreferral and number of service purchased with age of relationship as moderating variable.The data were collected with convenience sample from 181 (response rate 90,5%)customers of insurance companies in Special Province of Yogyakarta. In line with thecharacteristics of customers of the company, the individuals in the sample could bedescribed as productive age, rather prosperous and well educated. The averagerelationship age of the respondents was approximately 4,49 years, while the averagenumber of services purchased was approximately 1,49.All hypotheses were tested with hierarchical regression analysis (HRA). The results onthe antecedents of customer referrals are in line with prior research, as author find thattrust, affective commitment, satisfaction, and payment equity are positively related tocustomer referrals. We found significant relationship only the relational construct ofaffective commitment and the number services purchased.No moderating effect of relationship age is found in the customer referral model. Withrespect to the number of services purchased, a moderating effect of relationship age on the effect of affective commitment is found. There is argument about the discrepancy between the customer referral model and the number of services purchased model with regard to the moderating effect of relationship age. This increasing confidence is indeed important it concerns decisions that have important consequences, such as the purchase of new insurance policies. However, it might be less important when behavior has fever direct consequences for the customer, such as customer referral.Keywords: relational constructs, customer referral, number of service purchased, andrelational age
PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang) Supatra, Michelle Indriyanti; Retnawati, Berta Bekti
Benefit Volume 13 No 2 Desember 2009
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new modern retail, the response to the new modern retail 7P viewed from the side, so that it could be concluded about the spending habits of behavior had changed after the new modern retail. The conclusion of this study, only a few respondents who intend to move to new modern retail, though seen some positive findings from both these retail. Suggestions provided, before making a new retail, retail manager must select the consumer that will be addressed and also study the characteristics of existing customers in the city of Semarang that retail businesses can survive and become a favorite shopping place for consumers. 
PERUBAHAN PANDANGAN MODERNISM DAN POSTMODERNISM DALAM KONSEP KONSUMSI DAN KONSUMEN Retnawati, Berta Bekti
Benefit Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this article, there is elaborate on various key ideas about consumption andconsumer a theoretical position that we have labeled ‘postmodernism’. By unmaskingthe limitations of modernism that have to do with the onerous nature of its narrowconventionalism, it show that postmodern developments offer alternate visions ofconsumption prosesses that have an emancipatory potential. Postmodernism viewsboth production and consumption are problematized simultaneously, and theconsumer should now be viewed as a producer, as well as a consumer, of symbols andmeanings that are incorporated into the symbolic system, which all human activityhas become.There are many faces of the consumer at different times duringconsumers’ live in the postmodernism perspective.
ORGANIZATIONAL SILENCE: SUATU PENGHAMBAT DALAM MEWUJUDKAN KREATIFITAS ORGANISASIONAL Retnawati, Berta Bekti
KINERJA Vol 7, No 1 (2003): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i1.785

Abstract

There are powerful forces in many organzations that cause widespread withholding of information about potential problems or issues by employess, this collective-level phenomenon as ‘organizational silence’. One significant effect of organizational silence relates to lack of organizational creativity.There are five major organizational factors that enhance creativity in a work environment: organizational climate, leadership style, organizational culture, resources and skills, the structure and system of an organization.Keywords: organizational silence, organizational creativity
PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang) Supatra, Michelle Indriyanti; Retnawati, Berta Bekti
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 13 No 2 Desember 2009
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v13i2.1306

Abstract

This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new modern retail, the response to the new modern retail 7P viewed from the side, so that it could be concluded about the spending habits of behavior had changed after the new modern retail. The conclusion of this study, only a few respondents who intend to move to new modern retail, though seen some positive findings from both these retail. Suggestions provided, before making a new retail, retail manager must select the consumer that will be addressed and also study the characteristics of existing customers in the city of Semarang that retail businesses can survive and become a favorite shopping place for consumers. 
PERUBAHAN PANDANGAN MODERNISM DAN POSTMODERNISM DALAM KONSEP KONSUMSI DAN KONSUMEN Retnawati, Berta Bekti
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v11i2.1266

Abstract

In this article, there is elaborate on various key ideas about consumption andconsumer a theoretical position that we have labeled ‘postmodernism’. By unmaskingthe limitations of modernism that have to do with the onerous nature of its narrowconventionalism, it show that postmodern developments offer alternate visions ofconsumption prosesses that have an emancipatory potential. Postmodernism viewsboth production and consumption are problematized simultaneously, and theconsumer should now be viewed as a producer, as well as a consumer, of symbols andmeanings that are incorporated into the symbolic system, which all human activityhas become.There are many faces of the consumer at different times duringconsumers’ live in the postmodernism perspective.
Inovasi Produk dan Orientasi Pasar: Suatu Kajian Deskriptif Pada UMKM Kerajinan Bahan Baku Alam di Semarang, Jawa Tengah Berta Bekti Retnawati; Bernadeta Irmawati
Riset Ekonomi Pembangunan Vol 5, No 1 (2020): April 2020
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v5i1.2304

Abstract

Dalam fenomena bisnis, industri kreatif memiliki keunikan dimana sebagian besar ditopang oleh faktor sosial, budaya, kearifan lokal, kelestarian lingkungan, dan keunikan lainnya yang digabungkan dengan ilmu pengetahuan dan teknologi sehingga industri ini. Kekuatan inovasi produk dan orientasi pasar menjadi modal besar bagi UMKM khususnya kategori kerajinan bahan baku alam dalam menghadapi dinamika perubahan dan persaingan. Bahan baku alam menjadi kekuatan utama diferensiasi hasil kerajinan ini, dibutuhkan kapabilitas inovasi produk yang bisa mengikuti perubahan pasar yang ada. Peneyempurnaan proses, desain baru, variasi dengan bahan baku lainnya, serta pengembangan varian produk menjadi fokus utama dalam inovasi produk. Orientasi pasar menjadi  budaya organisasi yang paling efektif dalam menciptakan perilaku yang diperlukan untuk menciptakan nilai superior bagi konsumen untuk mengarah pada superioritas tinggi bagi UMKM. Industri kerajinan bahan baku alam memiliki potensi  tinggi di Jawa Tengah, khususnya di Kabupaten Semarang. Penelitian deskriptif ini adalah tahap awal dalam mengungkap tanggapan UMKM pada berbagai indikator dari semua variabel penelitian ini. Tidak semua indikator memberikan fakta positif dan sebaliknya memberikan pemahaman yang lebih dalam tentang kondisi nyata yang dialami oleh UMKM kerajinan berbahan baku alam. Hasil riset awal ini diharapkan menjadi masukan yang berharga bagi berbagai pemangku kepentingan terkait dengan sektor industri ini. Beberapa kelemahan dari penelitian ini juga dibahas sebagai masukan untuk perbaikan penelitian berikutnya
Menghindari Green Marketing Myopia: Upaya Peningkatan Performa Produk Ramah Lingkungan Berta Bekti Retnawati
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In practice, green appeals are not likely to attract mainstream consumers unless they also offer a desirable benefit. To avoid green marketing myopia, marketers must fulfill consumer needs and interest beyond what is good for the environment. The Three Cs of consumer value position, calibration of consumer knowledge, and credibility of product claims are three important principles to avoid green marketing myopia. Third parties with respected standards for environmental testing and Eco- sertifications  can help to clarify and bolster the believability of product claims. Keywords: Green marketing myopia, three Cs.
ORGANIZATIONAL SILENCE: SUATU PENGHAMBAT DALAM MEWUJUDKAN KREATIFITAS ORGANISASIONAL Berta Bekti Retnawati
KINERJA Vol. 7 No. 1 (2003): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i1.785

Abstract

There are powerful forces in many organzations that cause widespread withholding of information about potential problems or issues by employess, this collective-level phenomenon as ‘organizational silence’. One significant effect of organizational silence relates to lack of organizational creativity.There are five major organizational factors that enhance creativity in a work environment: organizational climate, leadership style, organizational culture, resources and skills, the structure and system of an organization.Keywords: organizational silence, organizational creativity
Kondisi Eksisting dan Kenormalan Baru Usaha Mikro dan Kecil Olahan Ikan Kabupaten Demak Hadapi Pandemi Berta Bekti Retnawati; Ch Retnaningsih
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 1 Juni 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i1.12755

Abstract

current situation is much harsher than previous economic crises. This crisis situation continues to make MSMEs a safety valve for the nation's economy because of the very large number of business actors and the absorption of labor in them. Much hope is given to the food sector, which has always been a priority and primary choice compared to other secondary needs. Research was carried out to see the existing conditions and adaptive and survival efforts of this marine-based micro and small food processing center in three times conditions:  before a pandemic, during a pandemic, and efforts in a new normal. Prior to the pandemic, business actors marketed products in the Demak area and several cities outside Demak, and almost half of the respondents had a large amount of production per month (above 1000 kg). In the marketing process of processed seafood products, business actors had not yet utilized technology information such as social media to market their products. During the Covid-19 pandemic, the business situation for processed seafood products continued as usual even though there were 3% of respondents who temporarily closed their businesses. The impact of the decline in income can still be felt even though business operations can still be carried out in the same areas as before the pandemic. The findings in the field that most of the respondents did not adapt to their business and continued to run their business as before the crisis. Entering the new normal, almost all respondents plan to continue their business. In this plan, respondents do not have a specific target for their business. But on the other hand, respondents hope to receive assistance with both capital and training needed to deal with difficult situations that will still occur in the new normal. The synergy of various parties is needed to strengthen them in business continuity
Co-Authors Antonius Haryo Perwito Anugraheni, Dyah Titisari B M Purwanto Bernadeta Irmawati Ch Retnaningsih Ch. Triharjanti Eny Trimeiningrum Irawati, B. Maretta Edgina Damayanti Maria Yosephine Dwi Hayu Agustini Michelle Indriyanti Supatra, Michelle Indriyanti Sentot Suciarto Athanasius Tri Hardjanti Nugrahaningsih