International Journal of Economy, Education and Entrepreneurship (IJE3)
Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship

OPTIMIZATION OF MSMEs BASED TOURISM VILLAGES THROUGH THE LOCAL BRANDING TOWARDS SUSTAINABLE OF TOURISM PULO PANJANG VILLAGE SERANG

Afiah, Efi Tajuroh (Unknown)
Munawaroh, Munawaroh (Unknown)
Zulfikar, Meiby (Unknown)
Suhandi, Suhandi (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

This research activity aims to explore and develop the potential of MSME-based tourism villages through local branding. This development is one of the efforts to drive the community's economy, where the MSMEs in Pulo Panjang Village have not been able to be developed optimally. The local branding design was carried out in Pulo Panjang Village, which has many MSMEs and tourist attractions with excellent development potential. The research method uses qualitative methods through observation, interviews, Forum Group Discussion (FGD), and documentation presented as data. This research shows that developing MSME-based tourism villages with local branding must apply the Penta helix method. There must be a collaboration with several parties, such as the government, entrepreneurs, local media, academics, and the community in Pulo Panjang Village

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Journal Info
International Journal of Economy, Education and Entrepreneurship (IJE3)
Website

Abbrev

home

Publisher

Education and Social Center Publisher

Subject

Economics, Econometrics & Finance Education Other

Description

International Journal of Economy, Education and Entrepreneurship (IJE3) is a peer-refereed open-access international journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy and Education. Starting from 2021, IJE3 would be published Three times ...