AMMA : Jurnal Pengabdian Masyarakat
Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat

PKM Peningkatan Daya Saing UMKM Melalui Inovasi Desain Dan Kemasan Produk Makanan

Pratama, Denni (Unknown)
Rinaldi Dikananda, Arif (Unknown)
Faqih, Ahmad (Unknown)
Ningrum, Cistia (Unknown)
Dwi Kusuma, Lukman (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

MSMEs in the food sector play a crucial role in Indonesia's economy. However, the competitiveness of MSME products remains low due to a lack of innovation in product design and packaging. This issue hinders broader market penetration and reduces consumer interest. This program aims to enhance the competitiveness of MSME products through innovative and functional design and packaging. The methods employed include design training and workshops, as well as mentoring in implementing new packaging. The expected outcome is an improvement in the quality of product design and packaging, which can attract more consumers and boost sales. Consequently, MSMEs can compete more effectively in both local and international markets.

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Journal Info
AMMA : Jurnal Pengabdian Masyarakat
Website

Abbrev

amma

Publisher

CV. Multi Kreasi Media

Subject

Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

Description

- Ilmu Komputer - Kemasyarakatan - Manajemen - Ekonomi - Manajemen - Agama - Ilmu Hukum - Pendidikan - Pertanian - Sastra - Teknik - Dan Bidang Ilmu ...