Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 8 (2024): Agustus

ANALISIS STRATEGI USAHA DALAM MENINGKATKAN PENDAPATAN USAHA KERIPIK PISANG TIGA BINTANG DI DESA PURWO BAKTI KABUPATEN BUNGO

Jumiati Jumiati (Unknown)
Usdeldi Usdeldi (Unknown)
Dessy Anggraini (Unknown)

Article Info

Publish Date
15 Aug 2024

Abstract

Three Star Banana Chips is a productive economic business opportunity which is carried out by individuals or business entities in order to increase income, so that they can meet life's needs. In developing a business, there needs to be a development strategy to be able to maximize the steps in developing Three Star Banana Chips. The research results show that Three Star Banana Chips can be developed by using the 4P marketing strategy or marketing mix by prioritizing product quality, affordable prices, good and friendly word of mouth promotion and channeled to grocery stores and also minimarkets.

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Journal Info
Jurnal Ilmiah Ekonomi dan Manajemen
Website

Abbrev

jiem

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...