Quantitative Economics and Management Studies
Vol. 5 No. 5 (2024)

Influence of Price, Promotion, and Product Quality on Boba Drink Purchase Decisions Through Recommendations as Intervening Variables (Boba Qiuqiunian Drinking Business Case Study)

Sari, Preti Intan (Unknown)
Hermain, Hendra (Unknown)
Daulay, Aqwa Naser (Unknown)

Article Info

Publish Date
03 Aug 2024

Abstract

This research aims to analyze the influence and relationship between five variables, namely price, promotion, product quality on purchasing decisions through recommendations. This type of research is quantitative research. This research was conducted at the QIUQIUNIAN Boba Beverage Company. Sampling used the non-probably sampling method with a remote sampling technique of 100 respondents. Data obtained by distributing questionnaires was then analyzed using multiple linear regression tests and hypothesis testing using SPSS IBM version 22. Based on the research results it can be concluded that: Price has a significant effect on recommendations, Promotion has a significant effect on recommendations, Product quality has no significant effect on recommendations, Purchasing decisions have a significant effect on recommendations.

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Journal Info
Quantitative Economics and Management Studies
Website

Abbrev

qems

Publisher

PT. Mattawang Mediatama Solution

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Description

Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes ...