Formosa Journal of Applied Sciences (FJAS)
Vol. 3 No. 7 (2024): July 2024

The Influence of Price, Service Quality and Trust on Consumer Loyalty in Trans Lamongan Straightforward Car Rental Services

Salshabilah, Falfida Mifta (Unknown)
Badriyah, Nurul (Unknown)
Rusminah, Sani (Unknown)
Azizah, Luluk Nur (Unknown)

Article Info

Publish Date
01 Aug 2024

Abstract

In this era of science and technology, business in the service sector is increasing rapidly. Many companies operate in any service sector. One of them in particular is transportation services. With the various facilities provided by the company, it has an impression on users or consumers. Price, service quality and trust can increase hope or what is meant by loyalty for consumers of the company's services. To determine the influence of price, service quality and consumer trust on customer loyalty in the Lamongan car rental industry. Quantitative methodology was used in this writing, which collected data from a sample of 101 respondents through distributing questionnaires as part of the survey. SPSS version 25 is the software used for analysis. In accordance with the findings of this paper, Consumer Loyalty (Y) is significantly and positively influenced by the variables Price (X1), Service Quality (X2), and Trust (X3).

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...