Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 3 No. 7 (2024): July 2024

The Influence of Colour Preferences on Cost of Living Allocation

Natania, Lalu Muhammad Gian (Unknown)
Fikri, Muhammad Ali (Unknown)

Article Info

Publish Date
23 Jul 2024

Abstract

This study aims to analyze the psychological relationship between the preference for color by individuals and the allocation of costs spent. This research is important to understand the relationship between color and the allocation of costs made by a person. In allocating the income received, it can be divided into several expenditure items. This cost allocation can be psychologically linked to the favorite color which in this study found a relationship between individuals who like primary and neutral colors. The   method   used   in   this research is quantitative descriptive. The data analysis technique uses bivariate correlation analysis. The sample used was 110 respondents using questionnaire data collection techniques. The sample is accounting students who are taking accounting theory courses. The data analysis  tool  used  is  SPSS  (Statistical Product and Service Solution) version 25.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...