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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Natania, Lalu Muhammad Gian
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Colour Preferences on Cost of Living Allocation Natania, Lalu Muhammad Gian; Fikri, Muhammad Ali
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10377

Abstract

This study aims to analyze the psychological relationship between the preference for color by individuals and the allocation of costs spent. This research is important to understand the relationship between color and the allocation of costs made by a person. In allocating the income received, it can be divided into several expenditure items. This cost allocation can be psychologically linked to the favorite color which in this study found a relationship between individuals who like primary and neutral colors. The   method   used   in   this research is quantitative descriptive. The data analysis technique uses bivariate correlation analysis. The sample used was 110 respondents using questionnaire data collection techniques. The sample is accounting students who are taking accounting theory courses. The data analysis  tool  used  is  SPSS  (Statistical Product and Service Solution) version 25.
Co-Authors Fikri, Muhammad Ali