Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 6: September 2024

Penerapan Digital Marketing sebagai Trategi Pemasaran pada Cafe Yamoke di Kabupaten Tana Toraja

Bura, Imelda Jesika (Unknown)
Limbongan, Mey E. (Unknown)
Wibisono, Lisa K. (Unknown)

Article Info

Publish Date
17 Sep 2024

Abstract

This research aims to analyze the effectiveness of implementing digital marketing as a marketing strategy at Cafe Yamoke in Tana Toraja Regency. The research method used is qualitative research with a descriptive approach. Data collection techniques are carried out through interviews, observation and documentation. The results of this research show that Cafe Yamoke has implemented digital marketing using social media such as Instagram, Facebook and Tiktok. The application of digital marketing has shown effectiveness in increasing brand awareness, attracting new customers and increasing sales.

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi
Website

Abbrev

EKOMA

Publisher

CV ULIL ALBAB CORP

Subject

Economics, Econometrics & Finance

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel bidang ekonomi, manajemen, dan akuntansi. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi terbit setahun 2 kali yakni pada bulan juni ...