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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Limbongan, Mey E.
Unknown Affiliation
Economics, Econometrics & Finance

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Penerapan Digital Marketing sebagai Trategi Pemasaran pada Cafe Yamoke di Kabupaten Tana Toraja Bura, Imelda Jesika; Limbongan, Mey E.; Wibisono, Lisa K.
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5304

Abstract

This research aims to analyze the effectiveness of implementing digital marketing as a marketing strategy at Cafe Yamoke in Tana Toraja Regency. The research method used is qualitative research with a descriptive approach. Data collection techniques are carried out through interviews, observation and documentation. The results of this research show that Cafe Yamoke has implemented digital marketing using social media such as Instagram, Facebook and Tiktok. The application of digital marketing has shown effectiveness in increasing brand awareness, attracting new customers and increasing sales.
Pengaruh Persepsi Harga dan Kualitas Layanan Terhadap Minat Beli Ulang di Alfamidi Mongiansidi Rantepao Masarrang, Joris; Limbongan, Mey E.; Wibisono, Lisa K.
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5306

Abstract

The aim of this research is to determine the influence of perceptions of price and service quality on repurchase interest at Alfamidi. The population in this study were customers of Alfamidi Mongiansidi Rantepao. The data collection scale in this study used observation and questionnaires and the formation scale used a Likert scale. The sampling technique uses Non-Probability Sampling with the purpose sampling method. The number of samples taken was 64 customers. The data used is primary data from questionnaires given to Alfamidi Mongiansidi customers. The results of the research show that perceived price and service quality have a significant impact on repurchase intention. Furthermore, the service quality variable has a significant effect on repurchase interest.
Co-Authors Bura, Imelda Jesika Masarrang, Joris Wibisono, Lisa K.